To get a more precise
picture of me, click here.
Success in advertising is based on solid relationships. On the one hand, a company’s profound understanding and detailed knowledge of its clients. On the other hand, the confidence, the transparency and the reliability people show each other.
High esteem creates corporate and team culture as well as quality and intrinsic value: efficient and effective project management and creative and pointed realisation.
That’s what I stand for. That’s what soul – werbung & projekte (advertising & projects) stands for.
„The boy already has a weakness for advertising“,
my father might have been thinking while taking this photo at the end of the 1960s. Okay, that’s just a conjecture, though an amusing one.
The fact remains, however, that I – as a high school student – loved to study German.
I was always better at communicating fluently and logically than at using the Pythagorean theorem or reciting chemical formulae.
Thus, I wanted to become a journalist and enrolled at university. Until I discovered my real passion for good advertising.
From that time on I persistently developed both my expertise and experience. I learned the communications business from scratch. Initially as an account respectively project manager and conceptionist, later on as well as a copy writer, proof-reader and buyer of third party services.
Today I am familiar with (almost) every communication discipline.
Senior Account Director/
Healthcare and Medical Education Agency
Responsible Account Manager, Conceptionist, Copywriter/Full Service Agency
From Account Executive to “Advertising Junkie”/Different agencies
Coursework in Communication Sciences and Public Relations/Münster, Germany and Lisbon
Professional training as an advertising agent/Agency specialized in Technics, Healthcare and Public Relations
Do you want good communication? Just call me.
I support clients in all tasks within the value chain process creating successful advertising: from complete campaigns or e.g. support in a pitch, thru contentual creation of single advertising elements to calculation and budget or timing control. For short or long term. B2B or B2C. In classical or digital media. In German, English or Portuguese. Right now or later on.
Healthcare | Engineering | Car Retail | Publishing | Public Institutions: Education, Culture, Economics | Luxury Food: Coffee, Beer, Liquor | i.a.
Clients attended in the name and on behalf of advertising agencies:
Technics: Arburg (Injection Moulding) | Ascom Hasler (Franking Systems) | Bizerba (Industry Balances) | Galvatek | Norgips Lafarge (Plasterboards) | Schleicher & Co. (Document Shredders) | Steinel (Tooling Machines) | Thyssen Polymer (Plastic Window Profiles) | Voest Alpine Steinel (Capital/Investment Goods) | Weiler Werkzeugmaschinen | Healthcare: Almirall | Astellas | Bayer | Biotest | CSL Behring | CTI Life Sciences | Hermes | IPSEN Pharma | Nycomed/Takeda | Pfizer | PharmaMar | Roche Pharma | Santen | Consumer Goods: Ebel Watches| Helsa Werke (Fashion Accessoires) | Mizuno (Golf Articles) | Müller Hemden (Made-to-Measure Clothing) | Waschbär Umweltversand (Mail Order of Environmentally Friendly Products) | b+f studio (Sleep and Living Design) | Car Trade Marketing: BMW | Porsche | Skoda | Suzuki | Volkswagen | Public Institutions: Freiburg Wirtschaft Touristik und Messe | Freiburger Münsterbauverein | Haus der Geschichte Bonn | Montessori Zentrum ANGELL | Stadt Freiburg | Universität Freiburg | Wirtschaftsregion Freiburg | wvib – Wirtschaftsverband Industrieller Unternehmen Baden | Luxury Food: Altenburger Likör | Brauerei Aying | Brauerei Riegeler | Schlossbrauerei Kaltenberg | (Newspaper) Publishing: Badischer Verlag | Promo-Verlag | Südwestpresse | Others: Lexware | Martin Wider (Joinery) | Zimmerei Paul Schwörer (Carpentry)
I have a venerable network, which I have access to – every time and for any purpose:
There is always a good idea.
Shoot me an e-mail.